Get started with the Pixel

The Pixel connects actions on your website to visitor journeys in CJM. You can measure visits, interactions, contact requests, and purchases.

Before you start

You need a CJM project and permission to publish code on your website, or to publish in a Google Tag Manager container already installed. If you still need a project, follow First steps. Ask your website developer to connect the JavaScript examples to real actions and your store or form data.

Create a Pixel

1. Open your project in the dashboard and go to Setup → Pixels.
2. Select Create Pixel on your website platform's card. If there are already Pixels, use Add New Pixel. To edit an existing Pixel, open it from the list.
3. Enter the full Website URL, such as https://www.example.com.
4. Choose Custom Website, Shopify, WordPress, Webflow, Wix, or Other in Website Platform.
5. Select Create Pixel. CJM generates the name from the domain.

The Pixel appears in your project and is ready to configure. The platform describes your website. Selecting it does not install the script or automatically add purchase tracking.

Complete setup

1. Open Overview to see the Pixel status and the recommended next action. New Pixels include page_view.
2. Under Events, create an AI tracking plan, add manual events, or review an event's Flow.
3. Under Installation & test, use manual installation, GTM installation, or the prompt for your coding agent. Then check events in Live verification.
4. Under Settings, connect your cookie banner, enable automatic signals, and optionally link a custom domain.
5. Under Destinations, connect the platforms you need. Then open Setup → Server tracking to configure server rules.

The Pixel reads settings from the dashboard. With the current snippet, changing events does not require pasting the script again. Reload your website to check the new settings.

Choose what to measure