Read profile details
Understand a profile's score, engagement, sessions, forms, and advertising touchpoints.
Select a profile from any Profiles list. Its detail page has three tabs: Overview, Activity, and Touchpoints.
Read the overview
The header can show the profile's current stage, score, and known attribution. Overview includes the score breakdown, engagement measures, event-source breakdown, top events, top pages, and available form responses.
The score brings together Fit, Intent, and Activity to help you decide what to investigate. It is not a prediction and does not replace form answers, activity, or CRM data. To interpret these three areas, see CJM Scoring.
Inspect activity
Open Activity to see a 30-day activity trend and sessions grouped with their events. Expand a session to review its events and select an event when you need its available detail. Its date range is fixed to the latest 30 days and does not follow the date range selected on other pages.
Inspect touchpoints
Open Touchpoints to see advertising touchpoints associated with the profile, the platforms involved, and the time to conversion when it is available. A profile without a conversion can still have touchpoints. This tab shows available touchpoints for the profile, not a summary limited by the analytics date range.
Profile details explain what CJM has collected. They do not replace the source data in your CRM or advertising platform.