Read the project Dashboard
Compare revenue, spend, funnel progress, and lead quality in one view.
The project Dashboard summarizes marketing and sales results for a selected period. It shows data already collected by the Pixel, marketing channels, and CRM setup; it does not change their configuration.
Choose the data to view
- Open the project Dashboard.
- Choose a date range from the toolbar.
- Use the Channel or Source filters when you want to narrow the comparison.
- Clear filters to return to the complete project view.
Cards compare the selected period with the immediately preceding period of the same length. Keep the date range and filters the same when comparing values.
Read the overview
The first cards show Attributed revenue, Total spend, Net contribution, and ROI multiplier. Economic funnel shows CJM-stage progress and measures such as cost per MQL, SQL, and won deal.
Lead quality groups leads as hot, warm, or cold. Select a group to open its filtered list in Profiles.
If a data-completeness notice appears, use it before comparing results. It can indicate, for example, advertising spend still being imported, partial attribution or stage history, or excluded Performance Max campaigns. Do not compare an incomplete metric with a complete one as if they had the same data basis.
If the Dashboard is empty
Check the date range and filters first. If filters are applied, clear them to distinguish “no results for these filters” from “no data in the project.” If the project has no data, verify the Pixel installation, then connect the required marketing channels and CRM pipeline.