Traffic
Analyze website traffic
Read visits by page, UTM source, country, browser, and device.
Traffic helps you understand where visits happen and how people reach the website. Its overview cards show visitors, sessions, page views, events, bounce rate, and average duration for the selected period.
Start with the right period
- Open Traffic and choose a date range.
- On Pages and Tech, use the available Channel or Event name filters when you need a narrower view. On Pages, filters do not change the Anonymous tab.
- Clear filters before comparing the result with another tab.
Choose a view
| To understand | Open |
|---|---|
| Which website paths receive visits | Pages |
| Which UTM parameters bring anonymous hits | Sources |
| Which countries, browsers, or devices send consenting visits | Tech |
| What happens when consent is not given or a banner is abandoned | Anonymous |
The overview metrics describe consenting visits only. Anonymous hits are a separate dataset: do not add them to visitors, sessions, or events.