Read UTM sources

Open Traffic → Sources to group anonymous hits by the UTM parameters in an incoming link.

Choose the period

1. Choose the date range in the top toolbar.
2. Review the overview metrics and trend: they describe consenting visits.
3. Use the tabs in the Sources widget to read anonymous hits by UTM source, UTM medium, or UTM campaign.

This page does not apply Channel or Event name filters to the source list. Change the date range to narrow the result.

Interpret a source

A row shows how many anonymous hits arrived with that UTM value and its share of the period. A row does not identify a person or prove that a campaign generated leads or revenue.

If the list is empty, make sure people opened links with UTM parameters during the period and that anonymous hits occurred. To compare campaigns, spend, and attributed results, use Acquisition.